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商品編號： 9-900-016 出版日期： 1999/12/07 作者姓名： Goldberg, Ray A.;Knoop, Carin-Isabel;Reavis, Cate 商品類別： General management 商品規格： 21p 再版日期： 2000/03/22 地域： Japan 產業： Chemicals;Biotechnology;Food;Agribusiness 個案年度： 1999 - 1999
商品敘述：
In the fall of 1999, Kumio Egashira, president of Ajinomoto, a 90-year old, Japan-based processed foods and specialty chemicals company, and his team of senior executives were deciding how to globally maximize the synergies that existed between their food and amino acid businesses. The issue before them was how to more effectively use amino-acid know-how to create diversified, innovative, yet focused businesses and doing so in an environmentally and socially conscious way. A rewritten version of an earlier case.
涵蓋領域：
Globalization;Marketing strategy;R&D
相關資料：
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